The vast majority of businesses today are trying to harness the benefits of content marketing, yet only a small fraction are confident that their efforts are successful and productive. Even worse, about half their content is entirely unused, unread and unwanted. How can this be? If you think about the fact that only a few million blogs existed a decade ago, and now we over a billion today, where did… Read More »Content marketing, where did we go wrong?
Marketing campaigns often start well and attract good leads. However, this the easy part. Keeping those leads happy while guiding them through the path that leads to the sale is the hard part, particularly if your sales cycle is a long one. Don’t make the mistake of bombarding potential customers with content and disturbing them with unsolicited calls. It is annoying and counterproductive and only ends up pushing them away.… Read More »Give your sales cycle a boost with automated lead nurturing