Formulating an effective digital marketing strategy is key for any organisation that wants to flourish in today’s digital times. A well-thought-out, cleverly executed strategy can help companies achieve their desired goals, including driving brand awareness, growth, and revenue, and improving their customer experience. So how does a business go about developing a digital marketing strategy? […]
If you know how to use it, LinkedIn will change the way you do business.
I’ll show you how to set up a profile for your business to maximise the LinkedIn opportunity, and will highlight things like how to target prospects through the platform’s features, and how to groom a professional network.
Building trust through content marketing… Content marketing is about more than building a brand and connecting with customers. Sure, it’s about telling a story, and offering information on your product or service, but deep down it’s about more than this – the brands that do content marketing really well, are those that build trust with
Content marketing, where did we go wrong The vast majority of businesses today are trying to harness the benefits of content marketing, yet only a small fraction are confident that their efforts are successful and productive. Even worse, about half their content is entirely unused, unread and unwanted. How can this be? If you think
Give your sales cycle a boost with automated lead nurturing Marketing campaigns often start well and attract good leads. However, this the easy part. Keeping those leads happy while guiding them through the path that leads to the sale is the hard part, particularly if your sales cycle is a long one. Don’t make the
Getting B2B social media right In the early days of social media, many brands spent their time getting as many ‘likes’ as they could, creating dialogue around their products or services, and pushing special offers. However, savvy B2B marketers bided their time, waiting to see how it would all play out in terms of social