May 2019

Content marketing, where did we go wrong The vast majority of businesses today are trying to harness the benefits of content marketing, yet only a small fraction are confident that their efforts are successful and productive. Even worse, about half their content is entirely unused, unread and unwanted. How can this be? If you think […]

Give your sales cycle a boost with automated lead nurturing Marketing campaigns often start well and attract good leads. However, this the easy part. Keeping those leads happy while guiding them through the path that leads to the sale is the hard part, particularly if your sales cycle is a long one. Don’t make the