Our journey began six years after the first co.za domain was registered in South Africa. Having worked in the digital space for more than 17 years at one the biggest local tech news sites, during which time sales and customer service targets were consistently exceeded and grown, Publishared began. Through the combined expertise we have gained from years of experience in online advertising, content management, content curation, thought leadership, CRM management, and social selling, we can enhance clients’ communication strategies with their most valuable target markets.
We have personally made more than 70 000 LinkedIn connections thanks to our strong relationships in the industry as well as certain social selling techniques we have developed. The result? Our clients have seen improved and highly targeted lead generation, leading to ROI that comes from personalised, targeted communication.
Business to Business Focus
Publishared works exclusively in the B2B market. We understand the challenge of communicating to senior business decision makers, and our expertise is entirely focused on reaching the targeted C-Suite / CEO and MD of larger coporations, rather than consumers. This is why, if you review our profiles on LinkedIn, you will see our connections are mostly your senior decision makers. We know these guys, we know how to talk to them, and how to ensure engagement from their side. Let us help you become more human, with less humans by building your network, your connections, your brand and your voice to your most targeted prospects.
How can we help?
To be effective at digital marketing, a multi-channel approach is a necessity.
Because Publishared’s focus is in the business-to-business market, we prioritise LinkedIn, niche business publications and hyper-focused Google and Facebook campaigns. Using these channels we take prospects on a buying journey.
We know who the best writers are (and who are not!). This has afforded us the luxury of partnering with the best of the best to ensure that content can be created on the fly. Whether, a voice note from you, or a quick call – we research and write, and you approve. Creating content doesn't need to be time-consuming for clients.
We have a unique style when it comes to our clients’ social strategies.
We free up your time, by handling the process, nurturing relationships, starting conversations, and ultimately increasing sales.
We can manage your social selling on all social platforms with a special focus on LinkedIn.
CRM has been a passion of ours since inception, and we believe client service and retention is as crucial a business goal as the acquisition of new clients.
It costs five times as much to attract a new customer than it does to keep and to exist one.
Let us help you keep them loyal.
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Publishared has established relationships with both C-Suites and Managers from all verticles; we can assist in setting up meetings for your top executives, with your most targeted prospects.
We can also research contacts that would be suitable, and create the initial prospecting list for you.
Publishared in partnership with Chiief Eventing, facilitates roundtable discussions with C-Level decision makers.
These events are well attended and respected as they are an unbiased discussion amongst peers, a forum to share ideas, problems, pain points, and solutions. Clients can sponsor these discussions, and also strategize on topics beforehand.
Social pages are now the first port of call when assessing a company. It is vital that best practice is followed, so that LinkedIn and Facebook showcase your pages more then your competitors.
We can optimize your company pages with a strong focus on SEO, brand messaging and streamlining that staff are engaging in the most effective way.
Using our development team, we are able to create a sales funnel landing page.
These are effective in encouraging visitors to supply their details, in order to download something that will benefit them such as an eBook, or a whitepaper. This is a great way to educate your most targeted prospect and navigate them through your selling process.
Google AdWords is an art, and if not done correctly can cost a company a lot of money and lost opportunity. Our team understands the industry norms, the business target audience and the value of data.
Benefit from our insights so you can focus on building your company.
Rich media, video interviews and podcasting opportunities.
Using our network of editors and senior writers, we can create rich media content for you to use either on your own website, or media partners to educate, build awareness and credibility.
We also offer podcast interviews with leading B2B influencers.
Founder & MD
Key Accounts Manager
Head of Operations
Head of Client Success
Senior Content Strategist
Some of our thoughts...
If you know how to use it, LinkedIn will change the way you do business.
Need help? Email us on firstname.lastname@example.org or phone us 010 300 9039
328 Main Rd
010 300 9039