The Start
Our journey began six years after the first co.za domain was registered in South Africa. Having worked in the digital space for more than 17 years at one the biggest local tech news sites, during which time sales and customer service targets were consistently exceeded and grown, Publishared began. We believe that through the combined expertise we have gained through years of experience in online advertising, content management, content curation, thought leadership, CRM management, and social selling, we can enhance clients’ communication strategies with their most valuable target markets.
The Vision
We have personally made more than 70 000 LinkedIn connections thanks to our strong relationships in the industry as well as certain social selling techniques we have developed. The result? Our clients have seen improved and highly targeted lead generation, leading to ROI that comes from personalised, targeted communication.
Business to Business Focus
Publishared works exclusively in the B2B market. We understand the challenge of communicating to senior business decision makers, and our expertise is entirely focused on reaching the targeted C-Suite / CEO and MD of larger coporates, rather then consumers. This is why, if you review our profiles on LinkedIn, you will see our connections are mostly your senior decision makers. We know these guys, we know how to talk to them, and how to ensure engagement from their side as well. Let us help you become more human, with less humans by building your network, your connections, your brand and your voice to your most targeted prospects.
There are a lot of different channels when it comes to using digital marketing effectively. Publishared focuses on the Business-to-Business market and uses LinkedIn, software applications, niche business publications and hyper-focused Google and Facebook campaigns.
We know who the best writers are (and who are not!). This has afforded us the luxury of partnering with the best of the best to ensure that content can be created on the fly, a voice note from you, we research, and you approve. Creating content doesn't need to be time-consuming for clients.
We have a unique style when it comes to our clients’ social strategies. We free up your time, by handling the process, nurturing relationships, starting conversations, and ultimately increasing sales. We can manage your social selling through LinkedIn, and all other platforms too.
CRM has been a passion of ours since inception, and we believe client service and retention as crucial a business goal as the acquisition of new clients. It costs five times as much to attract a new customer than it does to keep and to exist one. Let us help you keep them loyal.
Established, strong relationships with B2B Publishers.
Allowing us help you connect to the contact you need to speak to.
For our 30+ execs doing social selling with us.
Loving Publishared, and renewing their agreements due to ROI.
Using a combination of different social platforms and software technologies, Publishared takes social selling to the next level. Using unique algorithms, Publishared connects you to your most important, must-win accounts.
Once connected, the nurturing journey begins through continuous engagement, education and conversation. All of this is achieved with minimal input and time from your side.
We ensure higher visibility, awareness, and credibility to your most targeted market. This, coupled with the consistent engagement, enables you to be closing the warm deals already on the table, and automatically warm up the rest.
There are numerous ways to build relationships without any personal intervention. With automated action points, reminders and strategy, Publishared can increase your customer retention and satisfaction significantly through the technology we believe in.
Replace your patchwork of cloud applications, legacy tools, and paper-based processes with one operating system for your entire business.
Grow your business with one smart and customizable system of integrated software for sales, marketing, support, accounting, operations, and HR.
Replace your patchwork of cloud applications, legacy tools, and paper-based processes with one operating system for your entire business.
Zoho CRM empowers a global network of 150,000 businesses in 180 countries to convert more leads, engage with customers, and grow their revenue. Transform your CRM with the world’s favorite software.
Zoho CRM Plus is a unified customer experience platform that helps you deliver an exceptional experience to every customer across all stages of their lifecycle and convert them into brand advocates.
Business Intelligence with Zoho Analytics empowers your business with deep insights from your data. Create visually appealing and insightful dashboards quickly and intuitively.
Business Intelligence with Zoho Analytics empowers your business with deep insights from your data. Create visually appealing and insightful dashboards quickly and intuitively.
Publishared has established relationships with both C-Suites and Managers from all verticles; we can assist in setting up meetings for your top executives, with your most targeted prospects.
We can also research contacts that would be suitable, and create the initial prospecting list for you.
Publishared in partnership with Chiief Eventing, facilitates roundtable discussions with C-Level decision makers.
These events are well attended and respected as they are an unbiased discussion amongst peers, a forum to share ideas, problems, pain points, and solutions. Clients can sponsor these discussions, and also strategize on topics beforehand.
Social pages are now the first port of call when assessing a company. It is vital that best practice is followed, so that LinkedIn and Facebook showcase your pages more then your competitors.
We can optimize your company pages with a strong focus on SEO, brand messaging and streamlining that staff are engaging in the most effective way.
Using our development team, we are able to create a sales funnel landing page.
These are effective in encouraging visitors to supply their details, in order to download something that will benefit them such as an eBook, or a whitepaper. This is a great way to educate your most targeted prospect and navigate them through your selling process.
Google AdWords is an art, and if not done correctly can cost a company a lot of money and lost opportunity. Our team understands the industry norms, the business target audience and the value of data.
Benefit from our insights so you can focus on building your company.
Using our network of editors and senior writers, we can create rich media content for you to use either on your own website, or media partners to educate, build awareness and credibility.
We also offer podcast interviews with leading B2B influencers.
Founder & MD
Key Accounts Manager
Head of Operations
Data Specialist
Head of Client Success
Data Administrator
Senior Content Strategist
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