Publishared – Connections that count

DIGITISE.
AUTOMATE.
AMPLIFY.
CLOSE.

the short...(ish)

The Start
Our journey began six years after the first co.za domain was registered in South Africa. Having worked in the digital space for more than 17 years at one the biggest local tech news sites, during which time sales and customer service targets were consistently exceeded and grown, Publishared began. Through the combined expertise we have gained from years of experience in online advertising, content management, content curation, thought leadership, CRM management, and social selling, we can enhance clients’ communication strategies with their most valuable target markets.

The Vision
We have personally made more than 90 000 LinkedIn connections thanks to our strong relationships in the industry as well as certain social selling techniques we have developed. The result? Our clients have seen improved and highly targeted lead generation, leading to ROI that comes from personalised, targeted communication.

Business to Business Focus
Publishared works exclusively in the B2B market. We understand the challenge of communicating to senior business decision makers, and our expertise is entirely focused on reaching the targeted C-Suite / CEO and MD of larger coporations, rather than consumers. This is why, if you review our profiles on LinkedIn, you will see our connections are mostly C-Suite decision makers. We know these guys, we know how to talk to them, and how to ensure engagement from their side. Let us help you become more human, with less humans by building your network, your connections, your brand and your voice to your most targeted prospects.

Our Experience

The only way to consistently grow in B2B is to be better than very good - Seth Godin

Digital Marketing

To be effective at digital marketing, a multi-channel approach is a necessity. With Publishared’s focus entirely on the business-to-business market, we prioritise LinkedIn, and niche business publications. Using these channels we take prospects on a buying journey.

Content Creation

We know who the best writers are (and who are not!). This has afforded us the luxury of partnering with the best of the best to ensure that content can be created on the fly. Whether, a voice note from you, or a quick call – we research and write, and you approve. Creating content doesn’t need to be time-consuming for clients.

Publishing Partners

Publishared has formed direct partnerships with almost all the leading B2B publications in South Africa and across the continent as well. We work with the platforms that attract the professional business decision maker, within Enterprises and SME’s. With these strong relationships we ensure best pricing and placement based on each campaign.

Bespoke C-Suite Events

Re-connecting, in person, has become more important than ever. We offer various options from C-Suite roundtable discussions to offsite retreats for clients, partners, and staff. We manage each bespoke experience to meet your specific objectives and outcomes.

Client Retention

CRM has been a passion of ours since inception, and we believe client service and retention is as crucial a business goal as the acquisition of new clients. It costs five times as much to attract a new customer than it does to keep and to exist one. Let us help you keep them loyal.

Audience Acquisition

Publishared are the epitome in expertise when it comes to connecting our clients with their most sought after customers, no matter how niche the market. We drive attendance to your events, webinars, gold days and even direct face-to-face meetings. We target your most valued prospects (as identified through a briefing with your account manager) and secure a registration, a download or an entry into your relevant marketing initiative.

Our Connections

CURATED AND CLEANED CONNECTIONS PUBLISHARED HAS ON LINKEDIN

75120

CONNECTIONS WE HAVE ENABLED THROUGH PARTNERS AND DECISION MAKERS

3500

OUR CURRENT CLIENTS, WITH A STRONG TECHNOLOGY FOCUS

Latest News...

Our Awesome Clients

And what they Say...

We can't speak highly enough of the Publishared team. They've been an absolute pleasure to work with. Their friendly and professional approach is refreshing, and they're always happy to help and accommodate our needs. Communication is excellent, and they make sure we're always in the loop. No request is ever too much trouble – they truly go the extra mile.

Additionally, the reports they provide after each campaign are fantastic. Well-structured and packed with insightful data, they give us a clear picture of the campaign's performance. Publishared has helped us effectively share our business story and reach a targeted audience. The service has been exceptional throughout, and we highly recommend them.

Over the course of my collaboration with the Publishared team, I have consistently received exceptional service. They are highly professional, deliver projects on time, and are always well-briefed. Additionally, their team is friendly and approachable, even when faced with complex challenges. They consistently demonstrate a ‘can-do’ attitude and go the extra mile to ensure successful project delivery, exceeding expectations.
Without reservation, I would recommend Publishared's services. In particular, I've had the pleasure of working with Ashley and Hedy, who are both highly knowledgeable and skilled professionals.

Trend Micro hosted a roundtable with experience in Cape Town, which started early in the morning and involved challenging logistics gathering people from all around CT. The entire process was completely seamless and incredibly well organised. The Publishared team quickly became an extended arm of the Trend Micro team, and the entire day was so well organised that once we were introduced to our key target market, all we had to focus on was networking with these senior new connections.

The biggest pro was the golden new relationships and partnerships formed with valuable and informative discussions and every attendee thoroughly enjoyed the experience. These types of engagements are key to forging future collaborations with our customers and I could not recommend Michelle and the Publishared team highly enough.

I want to extend a huge thank you to the Publishared team for a job incredibly well done! Everything went perfectly, and I feel very lucky to have had such a fantastic team on our side over the past few week.

The guest list was spot on, the setting was beautiful, and the conversation flowed effortlessly. There were so many insightful questions from top companies that I'm excited to follow up with.

Working with your team made the entire experience smooth and enjoyable. I hardly had to lift a finger! Kudos to Publishared for making it all happen. Here’s to you and many more successful events ahead.

Working with Publishared is like having an extension of your team. Who wouldn't benefit from a reliable extra pair of hands on the ground? As the only exclusively B2B agency in South Africa, Publishared understands and aligns perfectly with our focus and lead generation requirements. We've successfully run a range of campaigns with their formidable team, including online webinars, brunch & learn sessions, bespoke C-level roundtables, and a specialised face-to-face meetup service.

As a marketing consultant, I value working with like-minded professionals who share my commitment to fun, hard work, a 'get things done' attitude, and a willingness to experiment. In today's competitive landscape, capturing the right leads' attention is a constant battle. Thankfully, I can always rely on the Publishared team to go the extra mile and help me achieve my marketing objectives.

Thank you to you and the Publishared team for your professionalism and support. Your expertise, guidance, and positive attitude are invaluable. We particularly appreciate how you handle our last-minute requests for customer gifts, menus, and setup – nothing seems too much trouble. A dedicated and well-briefed team makes all the difference; the registration staff are friendly and knowledgeable, and the photographer captures event details beautifully with a discreet approach. The attention to detail and seamless coordination by all is truly fantastic. You and your team are absolute stars! Thank you so much for all your support. We look forward to many more projects together.

The professionalism and attention to detail at Publishared is palpable. Every team member is extremely attentive. We saw a noticeable uptick in website activity and conversions when working with TC.

Just wanted to thank you again for the insightful and robust discussions at the CIO roundtable event. It was such an amazing event and so much fun to do it in person again after such a long time!

Pinnacle has been a client of Publishared for several years, growing our relationship yearly. Publishared offers their clients the highest level of professionalism, catering to the unique and individual needs required for every campaign. From senior management to junior employees, the Publishared team always go out of their way to make you feel valued as a client. As an IT distributor, Publishared understands our target market, and the deliverables required for each campaign. We look forward to our continued partnership with the Publishared team for many years to come.

I would like to extend my gratitude to yourself and your team for your hard work and professional approach towards our story. Hedy, you took an overly exhausted topic and made it sound new and fresh. With your input, we managed to capture the audience we wanted to teach with the intend to generate interest and exposure specific to our conversation. PubliShared is staying true to their slogan – CONNECTIONS THAT COUNT I look forward to engaging with you again.

Publishared goes above and beyond! Passionate, motivated, and dedicated at the highest calibre. Just an absolute pleasure to work with this innovative and dynamic team. Cannot recommend Publishared enough.

Working with the Publishared team makes my job much easier! I can always count on Candice and the team to provide us with an efficient service! However, the cherry on top is the effort they go to, to provide ESET with added value too!

We have loved working with the team at Publishared. They are always willing to go the extra mile for us and what we love most is the simplicity and ease of working with a team of true professionals.

Publishared is an excellent partner for an organisation with fast-paced media needs. The team is very proactive and takes them no time to manage our requests efficiently and in a timely fashion. As media partners, they have been crucial in our media reach increase, and they’re constantly involved in providing solutions to increase conversion rates. I highly recommend Publishared as a media partner to have.

The Publishared team is dynamic and gets results. We have engaged for just shy of two months, and already have seen immediate, tangible results, that have turned into concrete sales. The team gives great advice and goes the extra mile for us. Publishared has taken the time to understand my business and advised me on numerous areas that we can grow. The strategy worked for me – I would highly recommed you engage, to increase your sales pipeline.

Michelle is great at what she does! She took the time to understand what we needed and delivered quality results quickly and effectively. She intuitively knows how systems and people can integrate and work together to create value. I have no hesitation in recommending Michelle and her team at Publishared!

“Thanks once again for the efforts in producing such relevant, thought provoking and personal thought leadership articles. The professionalism has been amazing and it has truly been a pleasure working with Publishared, look forward to working with you again”

More Options

The customers digital journey needs to start somewhere, and then be nurtured to fruition. We can assist in all aspects of the sales enablement journey including digital marketing, lead generation, bespoke eventing and social selling. You tell us your pain point, your objectives and we will tailor a suitable campaign to meet your needs. Here are some of the channels to market to reach the right audience: